Hugo Boss started his clothing company in 1924 in Metzingen, Stuttgart. Hugo Boss directly owns 364 stores with over 1,000 of them owned by franchises. There is two core brands: BOSS and HUGO. Boss Black consists of modern classic clothing, which is more widely distributed than other lines. Boss Orange includes originally quirky styling, with bohemian influences, and was re-launched in 2010 as denim based casual wear. Boss Selection was higher priced clothing focusing at a more mature market, with emphasis on English tailoring styles.