The name Persol is derived from the Italian word “per il sole”, which means “for the sun”. Giuseppe Ratti founded the company and catered to pilots and sports drivers. Its trademark is the silver arrow, also known as the “Supreme Arrow”. Persol developed the first flexible stem, which is known as the patented Meflecto system, and was one of the first spring hinges developed for eyewear. All of Persol’s plastic eyewear is hand crafter in Italy using cellulose acetate, which is a hypoallergenic material derived from cotton.
Daniel Craig wore both Persol models 2244-S and 2720-S in the James Bond film Casino Royale. Pierce Brosnan wore Persol model 2672-S in the film Die Another Day. Bill Murray can be seen wearing Persol sunglasses in the movies Lost In Translation and Broken Flowers. One of the most iconic images of Persol sunglasses can be seen in the movie Divorce Italian Style where Marcello Mastroianni wears pair of black 649’s. Nicholas Cage wears Persol’s in the movie Lord of War. Jeremy Piven wears Persol 2958S in the Entourage Season 7 premiere.